Anjani Sud, the CEO of Vimeo, the online video company has stated that the company is not interested to compete with YouTube. She acknowledged that since its inception, Vimeo played the role of a viewing platform for a fairly long time, just like YouTube.
The company, which started its odyssey in the year 2004,was bought by IAC, the Internet Conglomerate. Vimeo has experienced an astounding growth in its clientele through the use of digital video, which streams live events and share videos. Aggressive marketing and sale of its analytical tools also helped the cause.
In the year 2017, the company dropped its plans to start its very own, on-demand subscription video capsules. Now, under the new scenario, the real challenge for Vimeo will be to make sure that a sizable potential customer base gets to understand the business model that it is planning to follow.
CEO Sud also reiterated that Vimeo does not intend to make money out of advertisement like what Google, YouTube and several other social media do. She assured that she is not eager to get more traffic. To her, the number of viewing hours and several other metrics matter more. The company operates in close coordination with different social media sites such as Twitter, Instagram, Facebook, LinkedIn, and the likes.
She assured that the strategy Vimeo is following is returning modest results in terms of revenue. The company reported a growth of almost 25% in terms of ROI during the 1st quarter and enjoys just a shade less than one million subscribers, who pay the company for the tools as well as the services that it offers them.
Sud had joined the company in the year 2014 in the profile of the Director for Marketing. Her previous employments were in Amazon and the Time Warner, the company that is now WarnerMedia, owned by AT&T. Sud received a promotion to the post of CEO in the year 2017.